10 years with
The North Face
The North Face lives in two worlds – trusted in the world’s toughest environments, coveted on the street. And for more than a decade we’ve helped them stay credible in both.
10+
years2,534
Media mentions in f25-25EMEA
Lead agency10.7bn
opportunities to seeThe brief
TNF’s authority was built in the outdoors, but today, a pair of trousers designed for 6,000m peaks can just as easily appear in a fashion shoot in Dazed.
For over ten years, Mongoose has helped those worlds strengthen each other.
Our role is to lead EMEA on launches and campaigns, connect influencers and athletes, and engage media with traditional PR, compelling stories and unforgettable experiences.
The work: When does a race become an expedition?
The 2026 launch for Offtrail blurred the line between PR and experiential, hosting athletes, creators and journalists around UTMB, the iconic trail-running event in Chamonix.
Our chalets became TNF Basecamps, combining gruelling mountain runs with hi-tech recovery treatments, athlete access and brand storytelling.
Beyond press office
Behind the big launch campaigns is a year-round profile and reputation operation spanning press office, product, athlete and brand communications.
We work months ahead with journalists, editors and stylists, giving them early access to products, athletes and stories so they have what they need when launches land.
And because we lead TNF’s European agency network, activity is coordinated centrally and regionalised by local teams who know their patch.
The work, from streets to peaks
Transgrancanaria To launch TNF’s partnership with Transgrancanaria, we targeted runners who had never considered hitting the trails. The project took five journalists out of their comfort zone, from strict road runner to trail race finisher – bringing a relevant new audience into TNF’s trail-running world.
Parka 50 We celebrated 50 years of TNF’s iconic Parka with outdoor cinema events in London and Munich, connecting expedition heritage through athlete films and exploration stories, with contemporary cultural music and nightlife.
She Moves Mountains One of our early TNF campaigns celebrated female role models in male dominated environments across sport, culture, fitness and activism. The campaign reached 3m+ people and helped drive 79% growth in TNF’s women’s business.
Ten years: Results that matter
After more than a decade, we operate as an extension of TNF’s European team – trusted across the business to shape campaigns, solve problems and keep communications moving.
In that time, we shifted our measurement philosophy from quantity to quality.
Earned results are now graded gold, silver and bronze according to their likely brand impact, focusing attention on the titles capable of genuinely moving the needle.
“I genuinely couldn’t do any of this without Mongoose. They understand what makes The North Face special and how to translate that across audiences and markets. They’re a core part of our team.”
THE NORTH FACE
gold-tier coverage in the uk83%
119
athlete stories generating 212m+ OTS77%
of coverage in gold-tier titles