Padel Social Club x Stormzy
Make Padel Social Club the hottest membership in town by announcing investment from Stormzy.
the briefYou have one hour with Stormzy to get us noticed. What can you do?
THe approachWe approached the time with two elements in mind – press coverage and ownable content.
For press we focused on lifestyle to drive membership, business to drive awareness and further investment and finally national for overall awareness.
The ownable content was focusing on Stormzy the padel player, whilst also hearing about his thoughts on business, investing and sport.
THe REACTIONThe reaction was what we wanted. Breaking Padel Social Club into new media for them and broadening the reach of who knows about them.
Stormzy is now an engaged ambassador with a legitimate and authentic love for the sport.
