New Balance
To launch the 1080v14, we turned two of Southeast Asia’s busiest malls into high-energy playgrounds for runners.
From Singapore’s Suntec City to Sunway Pyramid in Malaysia, the experience invited audiences to “Run Your Way” through a vibrant city-inspired course featuring digital challenges, local icons, and immersive brand storytelling.
Across 11 days, nearly 3000 participants tested the new shoes on interactive treadmills linked to a rewards system, completed zone-based activities, and received instant prizes and fresh treats.
The media and KOLs were given exclusive access on opening day, while brand ambassadors guided consumers through every touchpoint - from product try-ons to campaign insights. We led the full campaign end-to-end. Creative, content, staffing, logistics, digital, and delivery - all run seamlessly under one roof, across two markets.