National Geographic Traveller (UK) launched its renowned annual photography competition in August 2011. This year, UK photographers were invited to submit their entries in one of six categories: Action; Nature; People; Urban; Portfolio; and Video.
Mongoose was tasked with increasing the brands global reach and creating awareness of the photography competition to coincide with the latest issue which featured a pull out on the competition winners. To help achieve this and make the brand more famous, we strategically placed features in high-profile UK and global media as the latest issue hit shelves.
Effective use of our media relations and a carefully timed proactive press office resulted in
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