National Geographic Traveller (UK) launched its renowned annual photography competition in August 2011. This year, UK photographers were invited to submit their entries in one of six categories: Action; Nature; People; Urban; Portfolio; and Video.

Mongoose was tasked with increasing the brands global reach and creating awareness of the photography competition to coincide with the latest issue which featured a pull out on the competition winners. To help achieve this and make the brand more famous, we strategically placed features in high-profile UK and global media as the latest issue hit shelves.

Effective use of our media relations and a carefully timed proactive press office resulted in

  • 15 pieces of coverage across national print and global online 
  • Hero pieces include a double page spread in The Guardian, a half page in The Times and fully dedicated online pieces on the Mail Online, Mirror, Evening Standard and MSN, Yahoo, Business Insider and High Snobiety
  • The 15 pieces of coverage resulted in a cumulative 558,432,855 opportunities to see 
  • Each piece included a call to action (either direct link to website or information about the on shelf date of the magazine including price)

Get in touch

Got a question, enquiry or fancy joining Team Mongoose? We’re always looking for new additions to the Mongoose burrow. Are you a hungry & motivated sales person or passionate & energetic activation specialist? We’d love to hear from you.

Tel: 0208 629 5000