Supporting Bath Rugby’s global ambition
Bath Rugby are living through one of the most exciting chapters in their long history right now, and we’re proud to be part of it.
A treble winning season, star players, sell-out crowds, thrilling on-pitch action and an imminent new stadium have created real go-forward – and their ambition extends even further.
Premier PartnershipThat’s why we’ve been retained to find four key strategic partners across the club’s priority growth areas:
High-Performance Partner grants the holder naming rights to the club’s training facility plus a platform built around elite performance, leadership and achievement
Community Partner will align with the club’s ambition to grow grassroots reach, inspiring young people and strengthening pathways into the game
Digital Innovation Partner leverages the club’s content, technology and data ecosystem used to deepen fan engagement on matchdays and beyond
Matchday Experience Partner includes naming rights to the fan zone and experiential activation across immersive, city-wide matchday experiences
These opportunities demonstrate Bath Rugby’s bold strategy to set new standards in global club rugby and use their success to grow the game.
Partnerships for a big future With elite talent on the pitch, serious momentum off it and a bold commercial vision, Bath Rugby are ready to become a defining force in world club rugby.
The Premier Partnership packages are opportunities for brands to play a meaningful role in that future across performance, community, innovation and the matchday experience.
Our role is to find partners who can turn that shared ambition into lasting commercial, brand and audience value.
“Mongoose demonstrated their value quickly by opening doors and building interest before we’d even sat down. We felt they demonstrated the experience, relationships and commercial expertise to help us find partners who will enrich the club’s culture and journey.”
our approachOur partnerships team build relationships that deliver revenue for rights holders, impact for sponsors and genuine value for the audience – with elite rugby experience and commercial expertise to fit the right opportunity to the right brands.
Even before the retained relationship was official, we generated significant brand interest, allowing us to come to the table with major potential partners already in conversation.
That proactivity gave Bath confidence that we could represent them effectively, managing the full sales lifecycle as an extension of their commercial team.